Shopify Pricing Plans: Which One is Best for You?

Why Shopify Is a Smart Choice

Shopify is a top-tier eCommerce platform that supports millions of online businesses worldwide—ranging from startup entrepreneurs to well-established global brands. What sets Shopify apart is its streamlined interface and scalable infrastructure, which cater to both beginners and experienced sellers alike. Whether you’re just starting with a small product line or scaling up to handle high volumes of traffic and sales, Shopify offers the flexibility to grow with your business at every stage.

One of the biggest advantages of using Shopify is its ease of use. You don’t need any coding skills to launch a professional-looking store, thanks to its wide selection of beautifully designed themes. The platform also ensures fast page load speeds and a secure, reliable checkout process to enhance customer trust and satisfaction. Moreover, the Shopify App Store provides access to thousands of powerful extensions—from marketing tools and inventory management to customer service integrations—allowing you to customize your store to meet your exact needs. With such comprehensive features and dependable performance, Shopify is a smart, future-ready choice for anyone looking to succeed in the online retail space.

• User-friendly and no coding required
• Beautiful themes and flexibility
• Secure checkout and fast loading times
• Powerful app store integrations

Shopify Pricing Plans Overview

1. Basic Shopify – $29/month

The Basic Shopify plan is an excellent starting point for new entrepreneurs and small businesses preparing to launch their first product. It provides all the foundational tools needed to build and manage an online store without the complexities that come with more advanced packages. This plan strikes a balance between affordability and functionality, making it perfect for those just stepping into the world of e-commerce.

With the Basic plan, users can list unlimited products and gain access to a fully customizable online storefront, including a built-in blog feature to engage customers and boost SEO. It supports up to two staff accounts, enabling small teams to manage store operations efficiently. Additionally, the abandoned cart recovery feature helps bring back potential customers who didn’t complete their purchase, and basic reporting tools offer useful insights into sales and traffic. This package is especially suitable for individual sellers, dropshipping enthusiasts, and hobbyists looking to turn their passion into profit without a heavy investment. For anyone looking to build a professional online presence with essential features, Basic Shopify is a smart and reliable choice.

Features:

• Unlimited products
• Online store with blog
• 2 staff accounts
• Abandoned cart recovery
• Basic reports

Best for: Solo entrepreneurs, dropshippers, and hobby businesses

2. Shopify – $79/month

The Shopify plan is tailored for businesses that are scaling and require advanced tools to manage increased operational demands. It’s an ideal solution for entrepreneurs seeking improved efficiency through professional reporting features and enhanced collaboration among small teams. This plan supports up to five staff members, allowing better delegation of tasks and streamlined communication across departments. With detailed analytics and reporting capabilities, businesses can make more informed decisions based on performance metrics and customer insights.

One of the standout advantages of this plan is the reduced transaction fee, which drops to 1%, helping merchants retain more of their revenue. This makes it especially valuable for stores maintaining consistent sales volume, where every percentage point can significantly impact profitability. Whether you’re managing a boutique eCommerce store or a fast-growing brand, this plan bridges the gap between basic operations and more complex needs without the high costs of enterprise solutions. It's a smart choice for business owners looking for scalability, professional-grade tools, and a collaborative platform without unnecessary complications.

Features:

• 5 staff accounts
• Professional reports
• Lower transaction fees (1%)

Best for: Brands with steady sales volume and small teams

3. Advanced Shopify – $299/month

The Advanced Shopify plan is designed to cater to fast-growing and high-volume eCommerce businesses. Ideal for established brands that require robust tools to scale globally, this plan offers enhanced operational capabilities and detailed analytics. With a focus on efficiency and precision, it empowers businesses to handle complex logistics, manage large teams, and make informed decisions through in-depth reporting. Whether you're expanding into international markets or need more flexibility in pricing strategies, this plan provides the infrastructure to support your growth.

This plan supports up to 15 staff accounts, making it suitable for larger teams with diverse responsibilities. Users gain access to advanced custom reports, enabling deep insights into sales trends, customer behavior, and inventory performance. It also allows integration of third-party calculated shipping rates, providing more accurate and competitive delivery options at checkout. With custom pricing options based on market location, businesses can tailor their strategy for regional success. Overall, the Advanced Shopify plan is an excellent choice for global sellers and high-revenue brands looking for comprehensive tools to streamline operations and scale confidently.

Features:

• 15 staff accounts
• Advanced custom reports
• Third-party calculated shipping rates
• Custom pricing by market

Best for: Large teams, global sellers, high-volume brands

4. Shopify Plus – Custom Pricing

Tailored for enterprise-grade operations with complex needs, high order volumes, and full customization requirements.

Features:

• Unlimited staff accounts
• Dedicated account manager
• Advanced automation (Shopify Flow)
• Custom checkout

Best for: Brands earning $100k+ monthly or managing global/wholesale operations

Key Decision Factors

• Sales Volume: Higher sales justify advanced plans with lower fees
• Team Size: More staff = higher plan
• Reporting Needs: Basic vs Professional vs Custom reports
• Shipping Rates: Custom and real-time calculations help streamline logistics

Break-Even Calculator

Use this break-even calculator to decide whether upgrading your ecommerce subscription plan is financially beneficial. The formula is simple: multiply your average monthly revenue by the difference between your current transaction fee percentage and that of the upgraded plan. If the resulting amount is greater than the additional cost of the upgraded plan, the switch is likely worth it. This method helps online sellers make smart choices by comparing ecommerce fee savings against plan costs, avoiding unnecessary expenses and improving profit margins.

Monthly Revenue × (Old Fee % – New Fee %) > Plan Price Difference
    

Let’s say your store earns ₹10,000 per month. If your current Shopify Basic plan charges a 2% transaction fee and the upgraded Shopify plan charges just 1%, you would save ₹100 monthly on transaction fees. If the upgrade costs ₹50 more than your existing plan, you're still saving ₹50 overall. This Shopify plan comparison clearly shows that upgrading can be more cost-effective in the long run. Use this break-even analysis to guide your ecommerce decisions and maximize profitability.

Example: If you make $10,000/month and upgrade from Basic (2%) to Shopify (1%), you save $100 in transaction fees—worth the $50 upgrade cost.

Can You Switch Plans Later?

Yes! Shopify allows easy upgrades or downgrades based on your evolving needs. Start small and scale up as your store grows.

Final Thoughts: Which Plan Should You Choose?

The best plan depends on your business stage. Here's a summary:

Start with the plan that fits today’s needs and upgrade when it benefits your bottom line.

Get started here: Shopify Pricing Plans